Our work is destined to change hearts and minds which necessitates having a message which resonates in a culturally relevant manner. This component of the Institute’s work is a combination of being responsive to news and events and creating them using multi media platforms. Billed as the world’s most homophobic nation, Jamaican activists are be- coming more and more public in their call and push for change.
Prior to the first March for Tolerance, then Mayor of Cambridge, Ken Reeves, joined The Rev. Elder Nancy Wilson, The Rev. Robert Griffin and The Rev. Pat Bumgardner in radio spots and interviews reaching across the island and calling for an end to the violence killing and maiming so many. Buying air time is a key component strategy in fulfilling the mandate of the Global Justice Institute to insure that all people are safe in their own lands, communities, cultures and traditional settings.